Joint Science Department Seminar


"How to Sell Your Work to a Public Audience (Part 1)"
Brendan Borrell, Independent Journalist/Ph.D. in Biology
UC Berkeley
From: 11:00 AM To: 12:00 PM
Thursday, Apr 14, 2011
Keck Science Center, Burns Lecture Hall
Brendan will discuss the general process of “pitching” editors at popular magazines and newspapers, what types of stories they are looking for, and how to adapt scholarly ideas to the fast-paced news cycle. He will also talk about preparing book proposals for academic and trade publishers, and the merits of both approaches. For the second part of the workshop (4-6 in Scripps Humanities 203), participants will be invited to submit their essays and book ideas to Brendan for more detailed discussions of how to shape their work and where to sell it. Note: Brendan Borrell is a freelance journalist, specializing in science, health and the environment. His reporting from around the world has appeared in Smithsonian, Slate, The New York Times, and other outlets. Each month, he writes the pro/con column in the Los Angeles Times that pits two experts against each other on controversial topics in medicine. Previously, Brendan has worked as a reporter for Nature, Scientific American, and the life sciences magazine, The Scientist. He has also consulted for publishing companies and selected the top science books for the Barnes & Noble Review. Prior to becoming a journalist, Brendan studied biology and conducted research in Central America from 1999 to 2004, publishing more than a dozen scientific papers on frogs, snakes, and insects. He received his Ph.D. from UC Berkeley in 2006.
Seminar Registered by: Velda Yount


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